CHALLENGE: After 10 years of branding the Ignite Youth Conference for Grace Church of Des Moines IA., one might think the creative well would run dry. Nothing new under the sun, right? Well, for one of the few out of the 10 years prior, the 'what' of the theme for the conference was prayed over and produced from within the walls of Grace Church (props to Jonathan Meyer and team), while reserving the design horsepower for the Seek First.
SOLUTION: Not one to shy away from concepts derived from outside our own cranial walls, we went back to the creative cave to problem solve, ideate, mood board, etc..
Initially, the “Eternity” concept produced a challenge when trying to convey the conference excitement with the significant depth and spiritual reach of the Eternity concept that would make both the teenage youth and 30-40 somethings happy, so after several rounds in development, we determined to turn our creative focus on the event itself and less on a conceptual interpretation of eternity. In doing so, we knew the message would have to be strong to be able to deliver a proper message 'hook'. When plumbing spiritual depths for cultural connection, hearkening back to C.S Lewis rarely fails, and what we unearthed was a quote on eternity that set the reflective and creative tone for the complex theme.
“If you read history you will find that the Christians who did most for the present world were precisely those who thought the most of the next.” Boom! Thank you C.S.!
Beyond the deep seed of that spiritual thought, they needed to visually connect with their unique audience of both student leaders and youth ministry leaders, (male and female), while not falling away from a depth of message.
The result was an almost ethereal infusion of images from the conference worship experience, a female that represented a warmer spirit, mood, and tone as well as a male that reflected the introspective nature of being brought to contemplate eternity.
After over 5 rounds and 30-plus iterations (a quite lengthy 'first' for us), the outcome was a ministry team and youth buy-in and excitement around the final solution, and a readiness to move the ball down the field.
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NEXT STEPS: If you are an organizational leader with a mandate to increase your reach or effectiveness in communication, we strongly encourage you to engage usfor your next endeavor. Whether your need lies within core brand strategy, web development, email design, video production, photography, social media deployment or print collateral, we can fill the bill.
“If you read history you will find that the Christians who did most for the present world were precisely those who thought most of the next.” — C.S. Lewis
Brand for Ignite Eternity - Youth Leadership Conference
Website, Email, Screens, Social, Mailer, Brochure, Program, more