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Convoy of Hope - One Day to Feed the World

Brand Identity, Design System & Message Package

 
CHALLENGE: Convoy of Hope and the Assemblies of God have had a long-standing relationship, and Assemblies of God World Missions wanted to take that relationship a step further by partnering with Convoy on their One Day feeding program.
 
They also needed a way to leverage their world missions brand identity with Convoy of Hope to provide an easier connect for their world missions donors without overpowering the One Day brand.
 
SOLUTION: In 2008, the leadership of Seek First was engaged to develop this brand in the absence of our mutual friend Matt Key, who had handled the Convoy and World Mission brand with such delicate and expert care up until his unfortunate passing.
 
Having had the honor of working at Matt's side for years, his friend and mentor, Hal Donaldson of Convoy of Hope, contracted us to come to the table.
 
What ensued, was a relationship that would carry on for years to follow, and we have been honored to have served in Matt's 'creative wake'.
 
One Day to Feed the World is Convoy of Hope’s annual campaign that had been transforming the lives of children and families throughout the world for over a decade now.
 
By taking part in One Day to Feed the World individuals have assisted in transforming the lives of children by helping provide healthy living through nutritious food, clean and safe drinking water and much more by working one day and giving that day's wage to change the lives for one child!
 
You can learn more about Convoy of Hope and their One Day feeding program at https://www.convoyofhope.org/oneday/
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NEXT STEPS: If you are an organizational leader with a mandate to increase your reach or effectiveness in communication, we encourage you to engage with us for your next endeavor. Whether your need lies within core brand strategy, web development, email design, video production, photography, social media deployment or print collateral, we can meet the need.

Convoy of Hope - One Day to Feed the World

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