Colorado Outdoor Living
Conceptual Work and Service Options for Moving Forward
Below you will find updated cover options, followed by options to consider for moving forward. Interior design example to come Friday or Monday.
NEXT STEPS to HIT GOAL of OCTOBER LAUNCH & BEYOND
SEEK FIRST ROADMAP
(This list has now been updated, and will continue to be as we move forward in the process.)
0) Define/Clarify the Mission/Objective
To reposition our Hot Tub business as a 'home-leisure' brand that becomes the 'go-to' in creating outdoor backyard 'third place' living spaces for those with the means to do so.
1) Define/Clarify Audience (Data Informed Creation of Personas/Profiles)
Local homeowners with disposable income seeking to create environments of resort-quality luxury living, tranquility, refreshment, and entertainment in their own backyard for themselves and those they love.
2) Define/Clarify Brand Promise, Brand Strategy & Brand Script(s)
"Helping You Bring Luxury Living Home." (Rough working version)
3) Define/Clarify Marketing Strategy, Process, Channels & Platform(s)
4) Define/Clarify Delivery Platforms (Print, Web, Social)
Print to start, Web & Social to add-on?
5) Create Sales Funnels & Email Drip/Nurture Campaign Scripts
TBD
6) Confirm & Fill all Key Director Roles
(Managing Editor (Ben), Creative Director (Mel), Sales Director ?)
In progress
7) Confirm & Fill all Key Production Roles
(Editor, Writer(s), Art Director/Designer/Picture Editor (Keith), Proofer)
In progress
8) Flag any missing Personel, Processes & Protocols
In progress
9) Identify Project Management Platform
(Asana, Airtable, Basecamp, ClickUp, Monday.com, Wrike)
Basecamp for moment
10) Identify Website/Sales Funnel/Marketing platform
TBD
11) Editorial & Production Calendar
TBD
12) Content Strategy (Aggregation, Alignment, Audit)
TBD
13) Content Development & Acquisition
TBD
14) Brand Development for Magazine, Web & Social
TBD
15) Magazine, Web & Social Template Designs
In progress
16) Write & Design Rate Card and Media Kit
In progress
17) Secure Mailing Lists
In progress with Joe & Brad Rhodesco
16) Establish Agreement for Mailhouse Fulfillment
In progress with Joe & Brad Rhodesco
18) Secure Advertisers
Beginning this week
19) Content Acquisition (copy, photos, ads)
TBD
20) Finalize Print Distribution
TBD
21) Web/Social Tracking & Measurement
TBD
22) Brand Refresh and Alignment for ClearWater Spas of Colorado
TBD
23) Comprehensive Brand Standards Guide Creation
(tie together/harmonize current Brand, Physical & Digital Storefront with Mag)
TBD
BEN & MEL'S EXPRESSED ROADMAP
(to be further developed/merged w/SeekFirst's)
1) Develop Rate Card
2) Secure Mailing Lists from Joe Rangel
3) Design Template
KEY THOUGHTS
My list is still being tightened up, but I think it is critical to discussion for moving the ball down the field. With that in mind, I have the following suggestions for advancing the effort in a phased, resourced, and simplified agreement:
Establish working agreement in phases (1 & 2, or 1,2,3):
PHASE 1
1) October Premier Issue Launch
Due to the rush nature of getting this up and running, I suggest we view this first prototype build as a stand-alone deliverable agreement with the following considerations:
A) Keith Locke/Seek First agrees to do what is necessary from an issue of locale and logistics to bring the best possibility of success to the launch
B) Ben & Mel/ClearWater Spas of Colorado agrees to provide the needed staff and resource access and support from staff to bring the best possibility of success to the launch
Having established that, I am requesting the following financial agreement - exclusive to phase 1.
PHASE 1
PRINT MAGAZINE TEMPLATE DESIGN
(Release of Full Rights to Template Design & Assets)
OPTION A - 24 Page - $3,500
OPTION B - 36 Page - $4,500
* OPTION C - 64 Page - $7,500 (Chosen Plan)
Agreement is initiated by a deposit of 2/3rds of total to rush, building from scratch & current limited info
PHASE 1 (OR PHASE 2)
PRINT & DIGITAL MAGAZINE EDITORIAL CALENDAR
(First 12 months of Quarterly Magazine)
OPTION A - TBD
OPTION B - TBD
OPTION C - TBD
Agreement is initiated by a deposit of ???
PHASE 1 (OR PHASE 2)
MATCHING SALES FUNNEL WEBSITE & TRAINING
OPTION A - Design Only - $2,500
OPTION B - Design & Brandscript/Copy - $3,500
OPTION C - Design, Copy & Email Campaign - $4,500
OPTION D - Design, Copy, Email & Social - $5,500
Agreement is initiated by a deposit (subtracted from the total of 2/3rds due to rush, building from scratch & current limited info)
PHASE 2 OR 3
2) Redesign of Current Website & Social Media
(To Refresh & Realign w/New Magazine & Website)
PHASE 2 OR 3
3) Ongoing Service Agreements
(Services may be performed in trade for future office space consideration, or percentage of advertising from both print & web)
$75 FLAT RATE VALUE FOR
• PROJECT MANAGEMENT
• MARKETING MANAGEMENT
• SEO SERVICES w/TRACKING, ANALYTICS, STRATEGY
• SALES MANAGEMENT
• EDITORIAL SUITE SERVICES
• DESIGN SERVICES
NOTE: Interior Design Examples to be provided Friday or Monday.
Thank you Ben & Mel, for your time up to this point, and any consideration toward these ends.
Sincerely,
Keith Locke
214-257-6025 (m)
SeekFirst.org