Does your organization have Brand ADHD? Part 1 - An Introduction

24 years ago, after working as a freelance illustrator following in the footsteps of my brother, (seven years my senior), he shared with me a quote from an interview of one of the top talents in the field at that time. Bill Mayer, in referencing a handful of his copycat illustrators of the day, was quoted as saying, “don’t do what I do - I already do that.” Sound advice. Incidentally, my brother was passing that advice down to me, as we were both beginning to get calls for the same jobs creating a somewhat awkward tension In the office where we shared space with two other friends/graphic designers. It was his passive aggressive way at that time in life of saying “stop riding my coat tails li

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