Seek First to Understand...

Your New Normal.

STRUGGLING FOR A PROPER PIVOT DURING THIS TIME OF UPHEAVAL?
CONTACT US FOR A COMMUNICATIONS CONSULT.

RETHINK. REFRAME. REFRESH.

Seek First reframes and refreshes brand message, image and voice for both organizations
and individuals. Your brand expression is as important as your brand promise. LEARN MORE
BRAND MESSAGE
BRAND IMAGE
BRAND CLARITY
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A word is worth
a thousand pictures.
A picture is worth,
well...
Friends...let us be
clear.


A lot has changed since the web connected our world, but at least one thing remains constant: how the mind categorizes both people and products. In order to stand out, your brand has to ‘own’ or embody an idea, a phrase or word. Volvo owned ‘safety’. 7-up owned ‘the UN-cola’. Fedex still owns ‘overnight’. If you don’t stand for something, you’ll fall to anything. In today’s increasingly crowded market-space, a word is worth a thousand pictures.

 

not what it used to be. And yet, even more than it used to be. Image is the currency of our cultural communication, yet it is devaluing like the dollar. The influx of images today that flood mind and market via memes from Facebook, Pinterest, Instagram etc., have given our eyes a buffet to consume leaving original imagery in storytelling even harder to come by. This is why image, and images, are even more critical to craft uniquely - unique to you and your brand.


The cost of clarity, or the lack of it can be high. But those that pay for clarity grow, and those that pay for the lack of it ‘feel it’, be it individuals or organizations.
Business leaders who think they can pass on brand clarity are leaders who will pass, and in today’s organizational climate, stewardship of brand is in desperate need.
You owe it to yourself, and those you serve as well as lead, to not just embrace your brand promise and story, but to embody it and express it daily.

World Vision
Church Multiplication Network
Ignite Youth
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Urban Islands Project
George Wood
Assemblies of God
A.D. on NBC
My Healthy Church
Project Rescue
Project Rescue Foundation
Healthy Campaign
The Giving Company
Unleashed
Vitae Foundation
The Commons Church
Castillo de Pinar
Converge Worldwide
Cross Partners
Yankee Aroma Direct UK
Church Multiplication Network
Rosewood Park
Brunswick
Eastpoint Church
Internet Marketing Solutions
FEBC
Restoration Church
Springfield Grocer

Work & Clients

Here's what others are saying...

“It is rare to come across a creative that thinks like a business leader, church planter, and brand manager, but that is what I found in Keith Locke at Seek First. From my time as director of the Church Multiplication Network to my launch of Urban Islands Project, Keith understood intuitively what was needed to set our vision apart from other like-minded organizations - not to give us an air of superiority, but a unique language and image of distinction, that enabled us to discover the right kind of planter. His years in the faith community, as well as experience and execution in brand, would serve any leader or organization well."

 

— Steve Pike, Founder Urban Islands Project
Previously, Director of Church Multiplication Network

 

SPECIAL THANKS TO RAY MAJORAN! FOR THOSE WHO RECEIVED HIS EMAIL YOU MAY CLICK HERE FOR THE COMPOSITE GALLERY. OR SIMPLY PERUSE THE REMAINDER OF THE SITE FOR MORE WORK

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Contact
SEEK...TO CONNECT.

While we appreciate brand, even more than that, we enjoy good people.

Our desire is to connect and listen, hear of your successes and failures, and find out

how we can best come alongside and serve you. Take 60 seconds and drop us a line.

 

© 1995-2020 SeekFirst.org      |        Brand Message and Identity by Keith Locke

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